• Read the article  Using Storytelling to Strengthen your Brand- keeping in mind your "Brand" is who you are and the skills you have/what you have to offer is desirable for colleges and businesses.  Think about how your brand is unique and why they should select you!


    After you have finished the reading, think about a specific college/university/school or job you are applying to.  Then complete the following: 



    Part 1: Identify your Audience: Type in a Word Document/Google Doc you have access to.  Write down specific details about what the program/school/position requires.   Really search their websites and find descriptors/adjectives/qualities they identify that makes their organization special and what they are looking for in their applicants.  Check out the screen shot examples below. 

     




     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    Part 2: Identify your story which will illustrate you are a good fit for that program/meets the specific needs you listed in the first question.  Write this story out in full.  It does not need to be a final draft, but it does need to be more than an outline.   

    IF YOU ALREADY HAVE AN ESSAY STARTED USE IT!  BUT BE SURE TO INCLUDE DETAILS/EDIT IT TO ADDRESS WHAT YOU FOUND OUT ABOUT YOUR AUDIENCE.