Week 2 - Mastering Persuasion

Posted by Lucara Stewart on 4/6/2020

Mastering Persuasion (WEEK 2)

This week, we will be expanding from ethos, pathos, logos in advertising to persuasive techniques used in advertisements. You will complete a weekly journal and apply our knowledge of ethos, pathos, logos, and persuasive techniques  into a choice assignment to show mastery. You will have two options to choose from for the choice assignment. 




After students have watched the videos and read the notes over ethos, pathos, logos, and techniques used in advertisements, complete the two assignments below. Go in the order in which they are numbered. ALL Assignments due April 12th@ 8pm on Google Classroom.  

  1. Weekly Reflection: We continue to write as we adjust to our temporary new normal. Write a minimum of 3 entries, focusing on mood and gratitude. What is it that you are feeling as the days pass and for whom and what are you grateful as the days pass? Turn in your reflection in google classroom.  *This is optional, but I would love to hear from you!
  2. Choice assignment: Create a commercial or print advertisement and write a 10 sentence reflection on how you used Ethos, Pathos, Logos and persuasive techniques. (10pts)

SHOW MASTERY: Create a commercial or print ad for your favorite daily use item(for ex: phone, computer, scrunchie, pencil, a book, etc.)  Instructions & Rubric