Marketing & Retail

  • Program Description:

    The Marketing program teaches students about advertising, business, and sales.  The retail industry offers opportunities in merchandising, store management, central management, and purchasing. Retail continues to grow at a rapid rate, offering fast-paced, people-oriented, and service-based careers. This pathway also introduces students to online retail, or e-tailing, which is a part of the retail industry that is quickly growing, such as Amazon.  Students participate in field experiences that includes sports marketing, taking part in Rockets Day at the Toyota Center.


    Industry Certification(s):

    Entrepreneurship/Small Business (ESB)



    11th grade - Retail Management (fall) and Entrepreneurship (spring)

    12th grade - Advanced Marketing A and B





Degrees and Certifications:

Madeline Hartwell

Ms. Madeline Hartwell, CTE Marketing Teacher, has been educating students at Barbara Jordan High School for over 19 years in the areas of: Entrepreneurship, Advertising, Retailing/E-tailing, Social Media Marketing, Career Prep, and Advanced Marketing.  As a graduate of University of Texas at Austin, Ms. Hartwell has obtained a degree in Marketing while completing her post-secondary education training at the University of Houston. Ms. Hartwell currently serves as the Career and Technology department chairperson, DECA Advisor, and has served as an Instructional Practice Coach at BJHSCC.  Ms. Hartwell brings a strong professional career foundation to the classroom after owning several local businesses and being a licensed real estate agent.